“Business is supposed to be all about applying hard, that is, quantitative, analytical approaches to management. What then do we mean by bringing seemingly soft topics like design and creativity to business and why is it so important in today’s world?”
The preceding quote is from the latest “DFS Learning e-Blast” article, “As Technology Becomes More Complex, Design Becomes More Important”, by Irving Wladawsky-Berger.
In this April 16, 2012 article on the CIO Journal area of the WSJ website, the author discusses the increasingly important role design, vs. just technology, plays in dealing with an ever more complex, volatile and uncertain world, by utilizing human, holistic methods.
More from the article:
“Advances in technology–faster, more powerful, less expensive–are concrete and visible. Design is subtle, more subjective, more open to human interpretation. But, as our increasingly advanced technologies enable us to build larger, more capable, more complex systems, the role of design becomes ever more important. It is the only way to ensure that our technologies will help us deal with our increasingly hectic lives.”
Read the short article to learn more!
Mike Osorio, your Dare to be Contagious™ strategist
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