It’s Not What You Sell, It’s What You Believe

July 1, 2013

If there is one principle that explains why some organizations — Apple, Southwest Airlines, USAA, Cirque du Soleil, the Marine Corps, Pixar — consistently and dramatically outperform their rivals, it is that every person in the organization, regardless of job title or function, understands what makes the organization tick and why what the organization does matters.

The preceding quote is from the latest “DFS Learning e-Blast” article, It’s Not What You Sell, It’s What You Believe, by Bill Taylor.

In this April 4, 2012 article on the HBR Blog Network , the author provides a quick look at the difference between understanding what it takes to be successful, and truly believing.  Christina, who shared this article with me, had this to say:  We are getting our organizational to feel.  Sustainable culture isn’t when we can get everyone to say the right words of our vision or mission statement; it’s when we can get them to BELIEVE it.”

More from the article:

“What do you promise that nobody else in your industry can promise?  What do you deliver that nobody else can deliver?  What do you believe that only you believe?

The organizations that can answer those questions crisply, clearly, and compellingly are the ones that win big and create the most value.”

Read the short article to learn more!

Mike Osorio, your Dare to be Contagious™ strategist

www.OsorioGroup.com

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